Cancer center launches brand awareness campaign

UT Health San Antonio MD Anderson Cancer Center has launched its new brand awareness campaign that includes TV spots to position the cancer center as a leader in patient and family care as well as cancer research in San Antonio and South Texas.

The spots are airing on cable and broadcast television, on Hulu, as well as radio, including Pandora and NPR, touting our dedication and commitment to providing the most advanced cancer care for our community.

This campaign was created to show that the work of UT Health San Antonio MD Anderson Cancer Center and our valued employees improves the entire spectrum of cancer care—from creating new cancer drugs in the lab to increasing community access to compassionate patient care services. Additionally, it reminds our faculty and staff that they are how our institution enacts its greater purpose, while it informs our patients to know that they are the reason for that purpose.

The cancer center spots mirror UT Health San Antonio’s overall brand campaign called We’re how. You’re why. This campaign is designed to build awareness of the expansive services we provide as the region’s largest academic health center.

Please take a moment to view or listen to the new UT Health San Antonio MD Anderson Cancer Center spots below and take great pride in the work we all do to make lives better every day.

The campaign is not being produced at state expense.

Radio “Outsmart”

Radio Suitcase

TV Suitcase: 30 spot

TV Family: 30 spot



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Article categories: Community, Health, Long School of Medicine, My UT Health, News, Research