New style guide: Institutional logo with full, regental name

Institutional logo with full, regental name

The use of the logo above is recommended in cases where our new DBA is not yet known/familiar; when advertising in professional journals or websites; and/or in any situation where confusion may still be present and the bridging back to identify with our formal name might be helpful. For a year of building awareness for our nickname, the logo above is what should be utilized on letterhead.

Rebranding microsite

 Avoid acronyms

In conjunction with the Health Science Center’s transition to using a doing-business-as name – UT Health San Antonio – many aspects of our graphics standards and brand style have changed. However, as has been the case for several years, abbreviations and acronyms, such as “UTHSCSA” or “UTHSA,” are not to be used in any outward-facing communications, as they fail to convey our name, identity and reputation to the general public.

Other graphics and style changes are described in our rebrand microsite, Within this site, you will be able to read about correct name usage for our institution, review the new print and web color palettes and typography (fonts), and preview the layouts for letterhead, business cards and sample email signatures.

You can also View the brand guidelines as a pdf.

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