Science Daily: Visuals increase attention; now science explains why

Scientists report that norepinephrine, a fundamental chemical for brain performance, is locally regulated in a brain region called the visual cortex. Dr. Martin Paukert, Cellular and Integrative Physiology, is quoted in this article about research supported by the Robert J. Kleberg, Jr. and Helen C. Kleberg Foundation, the National Institute of Mental Health and the National Institute on Alcohol Abuse and Alcoholism.

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