One in a series
UT Health San Antonio’s rebranding and repositioning in the marketplace is continuing at full speed. In late January, UT Health launched a themed advertising campaign called “UT Healthier.”
This series will focus on some of your UT Health San Antonio’s creative assets as we move toward a greater and more prominent role in health education, care and research in San Antonio and beyond. Here we feature the signage at San Antonio International Airport. Click on the photo for a full-screen image.
The campaign will last for up to two years. It will include outdoor billboards at strategic locations along major San Antonio highways, digital signage at the San Antonio International Airport, TV spots, signage at the AT&T Center during Spurs’ games, ads on Pandora (a hugely popular digital, audio service), sponsored content in newspapers and magazines, print ads in popular magazines and newspapers, and more.