UT Health San Antonio’s rebranding efforts earned two Gold Awards in the 34th Annual Healthcare Advertising Awards. The awards, presented by Heathcare Marketing Report, are the oldest, largest and most widely respected healthcare advertising awards competition.
UT Health, with its brand, advertising and marketing services agency Ten Adams, won a gold for its internal rebranding effort, dubbed “United: People. Passion. Purpose,” which was executed in October. And, with a second agency, Richards/Carlberg, UT Health won for its new logo.
The entire rebranding and repositioning campaign was spearheaded by the Marketing, Communications & Creative Media department, headed by Heather Adkins, vice president and chief communications/marketing officer.
After receiving approval from the UT System Board of Regents to utilize a new doing-business-as name (UT Health San Antonio), a new visually smart and appealing logo was created. Inspired by our official seal, the new logo pays tribute to our history and builds on the strong reputation of the UT Health Science Center.
A highly coordinated week-long internal brand launch utilized brand “ambassadors,” printed materials, posters, banners, T-shirts, information sessions, a rebranding microsite and a catered lunch for more than 5,000 faculty staff and students, all under the campaign theme of “United: People. Passion. Purpose.”
A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall break through advertising content. This year nearly 4,000 entries were received, making the awards the largest healthcare advertising awards competition and one of the ten largest of all advertising awards.