UT Health Hill Country clinic has launched a new marketing and communication initiative to increase patient volume, brand awareness and preference in the area. The clinic is located at 25723 Old Fredericksburg Road in Boerne, (exit 550 – Ralph Fair Road).
The campaign is a multi-media approach that includes a refreshed microsite for www.uthealthhillcountry.org, an outdoor board, targeted e-blasts, Pandora radio, digital display ads, paid social (Facebook and Instagram) and paid Google search. It’s designed to build awareness around the expansive services offered in a convenient location. The main areas of focus for these tactics will be around primary care and orthopaedics. The other services will be promoted through Google search.
Through our new microsite, we are testing the ability for consumers to request appointments online. We have two dedicated staff members managing these requests (new and existing patients), and they are responsible for returning requests in one business day. There is also the option for existing patients to use MyChart on the site to requests appointments, too.
The ad campaign was not produced at state expense.
Check out some of the ads.