TV spots focus on the how and the why of what UT Health San Antonio does

Shared By:

To help increase awareness and preference for our organization, UT Health San Antonio has launched a highly visible ad campaign, brought to the public through television commercials, radio, including popular FM stations, NPR and Pandora, print ads in magazines and newspapers, and digital and social campaigns.

This campaign was created to show that the work of UT Health San Antonio and our valued employees improves the entire spectrum of health care—from teaching tomorrow’s health providers, to creating new drugs in the lab, to increasing community access to compassionate patient care services.

This new campaign is called We’re how. You’re why. And it’s out there, in the market, across San Antonio.

The campaign is not being produced at state expense.

UT Health San Antonio: “How” :30 spot

UT Health San Antonio: “How” :60 spot

UT Health San Antonio: “All Aspects” :30 spot

UT Health San Antonio: “People” :30 spot

UT Health San Antonio: “Wherever We Are” :30 spot

 

 

In Memoriam: Robert Wolf, D.V.M.

Shared By:

Robert H. Wolf, D.V.M., and Judy Wolf, pictured in 2003.

Robert H. Wolf, D.V.M., former director of laboratory animal resources (LAR) at UT Health San Antonio, died April 15 in Little Rock, Arkansas. He was 76.

Dr. Wolf is survived by his wife, Judy; three children and seven grandchildren; and many friends.

Dr. Wolf—“Bob” as he liked to be called—joined UT Health San Antonio in 1987 as LAR director and professor with tenure in the Department of Pathology. In 1988, he was cross-appointed as professor in the Department of Surgery.

Dr. Wolf was instrumental in the expansion of animal facilities outside the Joe R. & Teresa Lozano Long Campus (where the original vivarium had been constructed by the 1970s). The long list of projects that benefited from Dr. Wolf’s steady leadership, understanding of design and insightful veterinary expertise included vivariums in the:

  • Institute for Biotechnology in 1990
  • South Texas Centers for Biology in Medicine in 2000
  • Greehey Children’s Cancer Research Institute in 2004
  • Sam & Ann Barshop Institute for Longevity & Aging Studies in 2005

“For nearly 19 years Bob directed the lab animal resources department, pouring the foundation for what is now one of the most highly accredited LAR departments in the nation,” according to a special edition of Mission, the UT Health San Antonio magazine, published in 2006.

The special issue honored Dr. Wolf and his wife, Judy Petty Wolf, upon their retirement from the institution. Judy Wolf served UT Health San Antonio from 1989 until 2006 and retired as senior vice president for external affairs.

“With his determination and superior grant-writing skills, Dr. Robert Wolf was fundamental in garnering more than $1.8 million in funding for vital medical research, securing $3 million for new animal facilities and $3 million in National Institutes of Health funding for LAR renovations,” according to the special issue.

He accomplished all this while being kind and wise, understated and peaceful in his demeanor, many friends have observed.

In 1999 and 2000, Dr. Wolf served on an ad hoc Core Research Facilities Committee that reviewed the status of core research facilities at UT Health San Antonio. The committee, chaired by Bettie Sue Masters, Ph.D., was charged with providing a report and recommendations on improving shared resources and developing new facilities to enhance campus research.

Today’s core research facilities, which range from biobanking and genome analysis to mass spectrometry, optical imaging and X-ray crystallography, undoubtedly benefited from the leadership and vision of Dr. Wolf and the other members of this important committee.

In his private life, Bob was a Civil War history aficionado, and the Wolf home contained many interesting artifacts. He also loved to visit battlefields such as Gettysburg and soak in the nation’s historical fabric.

A memorial service will be held May 20 in Little Rock.

In Memoriam: Martha L. Wood, Ph.D.

Shared By:

Martha L. Wood, Ph.D. (left), pictured during a commencement ceremony with former Texas first lady Janey Briscoe, was the executive assistant to two university presidents. She died April 4. (Courtesy, Briscoe Library Archives)

Martha L. Wood, Ph.D., former executive assistant to the president of the UT Health Science Center at San Antonio, died April 4 in New Haven, Connecticut. She was 74.

Dr. Wood’s name is memorialized at UT Health San Antonio through the Martha Wood/Dental School Alumni Association Student Scholarship Endowment, which provides scholarship support to dental students who are Texas residents and demonstrate academic excellence.

Dr. Wood served as interim dean of the School of Dentistry from 1981 to 1983.

Her late husband, Herbert H. Pearce, and the Dental School Alumni Association established the $100,000 endowment to support student scholarships at the School of Dentistry.

“Education is the future of our country,” Pearce said at the time the endowment was established in 2004. “We are glad to find students who are worthy of supporting in this way.”

The Connecticut couple donated two-thirds of the endowment and the Alumni Association donated the remaining $33,333.

Pearce also donated $100,000 to the School of Dentistry in 1999 to begin the Martha Wood Scholarship Fund.

Dr. Wood was the longtime executive assistant to Presidents Frank Harrison, M.D., Ph.D., and John P. Howe III, M.D. She joined UT Health San Antonio in 1979 and retired in 1997.

“She had a remarkable ability to work with practically any situation that presented itself,” said Robert B. Price, longtime executive vice president of UT Health San Antonio who retired in 2003.

Dr. Wood coordinated special projects, including the accreditation of the institution. “She was an all-around capable person,” Price said. “Anything you pitched at her, she could catch.”

Dr. Wood, a reading specialist, was a great believer in education but ended up taking on the formidable task of administration for a growing academic health center. She frequently accompanied the presidents to Austin for meetings. Chancellors, regents, presidents and legislators knew and respected her intellect.

On campus, she respected all employees and in turn had their respect.

“She was one of those special people who could work with almost anyone who sat across the table from her,” Price said.

Funeral services were held in Beaumont, her hometown.

 

 

 

Trend shows later onset of dementia, fewer years of the disease

Shared By:

The diagnosis is one that a family never wants to hear: Your father has Alzheimer’s disease. Your mother has stroke-related dementia.

Sudha Seshadri, M.D.
Sudha Seshadri, M.D.

A recently released study, included in a special supplement to the Journal of Gerontology, indicates that dementia’s impact might be compressing a bit. That is, people might be developing dementia later and living with it for a shorter period of time.

Sudha Seshadri, M.D., professor of neurology and founding director of the Glenn Biggs Institute for Alzheimer’s & Neurodegenerative Diseases at UT Health San Antonio, is the senior author on the study, which draws evidence from the Framingham Heart Study.

In data from four different time periods over a period of 30 years, the mean age at dementia onset increased, while the length of time living with dementia decreased. Is it because prevention and care of stroke today is superior compared to decades ago? Stroke is a major risk factor for dementia.

“Prevention of stroke and reduced impact of stroke are great advances, but neither completely explains the trend we are seeing,” Dr. Seshadri said. “We are looking at other causes, such as lower burden of multiple infections because of vaccination, and possibly lower levels of lead or other pollutants in the atmosphere. Early education and nutrition might also play a role.”

Stroke risk has decreased because of greater control of blood pressure. Dr. Seshadri again cited Framingham data: “In the past, if you had a stroke you were at 90 percent greater risk to develop dementia. Today, you have a 40 percent greater risk,” she said.

New ad campaign to promote UT Health Hill Country

Shared By:

UT Health Hill Country clinic has launched a new marketing and communication initiative to increase patient volume, brand awareness and preference in the area. The clinic is located at 25723 Old Fredericksburg Road in Boerne, (exit 550 – Ralph Fair Road).

The campaign is a multi-media approach that includes a refreshed microsite for www.uthealthhillcountry.org, an outdoor board, targeted e-blasts, Pandora radio, digital display ads, paid social (Facebook and Instagram) and paid Google search. It’s designed to build awareness around the expansive services offered in a convenient location. The main areas of focus for these tactics will be around primary care and orthopaedics. The other services will be promoted through Google search.

Through our new microsite, we are testing the ability for consumers to request appointments online. We have two dedicated staff members managing these requests (new and existing patients), and they are responsible for returning requests in one business day. There is also the option for existing patients to use MyChart on the site to requests appointments, too.

The ad campaign was not produced at state expense.

Check out some of the ads.

Hill Country billboard

Hill Country paid social content